Because Money Follows Energy. And that energy starts with how you see yourself.
If I...
Maybe you’ve thought this too: "Once I earn more, I’ll finally be able to enjoy." Or, "When my buffer is at a certain level, then I’ll have control and can relax."
It sounds logical. But… that's not how it works.
Financial abundance usually doesn’t start with earning more. It starts with something much subtler: how you see yourself. How much value you place on yourself. Whether deep down, you truly believe: I am worth this..
As long as you keep yourself small, your money flow often stays small too.
The Foundation of Abundance: Self-Worth
Money touches on themes like self-esteem, boundaries, receiving, and being seen. Yet, many people try to create abundance through the outside:
- High(er) rates
- Smart(er) investments
- Hard(er) work
All things that can help. But if your self-image doesn’t change, no amount of money will ever feel truly enough. You’ll keep doubting, holding back, compensating, or giving it all away again.
Self-worth is the layer beneath it all.
Self-worth is the layer beneath it all.
Not: "Once I have more money, then I’ll feel valuable."
But: "Because I value myself, I dare to attract, hold onto, and freely let money flow." "Once I have more money, then I’ll feel valuable."
Maar: "Because I value myself, I dare to attract, hold onto, and freely let money flow."
A Time I Didn’t Dare Claim My Worth
Before I transitioned to coaching and investing full-time, I worked as a real estate lawyer. A good salary, a great title, hard worker — it looked good on paper. Yet, I often felt small and not “good enough” during that time. I knew I was good at my work. I saw what I meant to my clients. Yet, I didn’t dare fully own my value.
- I worked too many hours without speaking up.
- I took on extra responsibility "because I could handle it."
- And I told myself that this was just part of being a lawyer — especially if you were ambitious.
Later, when I started my own office, I brought that same dynamic with me. I set respectable rates — on paper. But in conversations with potential clients, I was afraid to mention my price. “What if they think it’s too high?” So, it sounded like this: “We could start with a lower entry point and see how it goes.” And I often gave more time (more value) than agreed, but didn’t dare to bill it properly.
From the outside, it seemed like I was doing well.
On the inside, it felt like I was constantly proving that I was worth the money.
When I honestly looked at myself, I saw the core:
It wasn’t my price that was too low.
It was my self-image that was lagging behind.
The Shift
The change didn’t come from one big moment. It came from a series of small, honest conversations with myself. I began to examine:
- When do I feel small in money conversations?
- When do I automatically lower my price or give more?
- What stories do I tell myself about “too expensive,” “wanting to be liked,” or “not wanting to be a burden?”
And I noticed: every time I didn’t dare claim my worth, I was actually telling my system: “I’m not really worth this.” Not only did this attract less money than was possible, but I also attracted situations where I kept overextending myself.
The real shift came when I started practicing something different, step by step:
- saying my prices without softening them immediately;
- trusting that the right people would say “yes” to me, not to a discount, and
- taking my time, energy, and expertise as seriously as I took anyone else’s.
Was it comfortable? No.
Was it necessary? Absolutely.
Because money follows energy. And as long as your energy says: “I’m not really worth what I’m asking",there will be friction.
And you know what happened when I later raised my rates and a potential client commented on it? I immediately raised my rate to the amount I had wanted to charge but hadn’t chosen because I was too scared.
Concrete Tip – Boost Your Value Energy
Take a pen and paper and spend some time on this exercise.
1. Write at the top: “What is my offer truly worth?”
Think about:
- the years of experience you bring;
- the energy you put into your work;
- the transformation you create for others.
Allow yourself to truly feel the impact of what you do.
2. Then ask yourself:
"What would I charge for my service or product if I were 100% in my worth?"
Write down the amount that first comes to mind — without censorship.
3. Compare it to your current price.
- Is it higher? Much higher?
- What do you feel when you look at it? Tension, excitement, disbelief?
4. Then explore: "What’s holding me back from asking this amount?"
Write down all the thoughts that come up. These aren’t just thoughts. These are your worth stories. That’s where your work lies.
Note: the exercise isn’t about doubling your rate tomorrow.
It’s about honestly looking at the gap between your inner value and your outer price.
What’s one situation where you recently didn’t fully claim your worth?
And what would you — looking back — have wanted to do or say? If you’d like, share it with me in reply to this newsletter or via LinkedIn or Instagram. It doesn’t have to be perfect. Honest is enough. And who knows, your insight might be exactly what someone else needs today.
Financial Abundance Doesn’t Start with Numbers in an Excel Sheet
Financial abundance begins with how you see yourself.
By daring to acknowledge: “This is what I’m worth.”
And yes, that can feel vulnerable.
And yes, that’s exactly where the growth is.
Would you like to learn how to see yourself as more valuable — and act accordingly? Then I invite you for a free intake. Together, we’ll explore which stories are still keeping your value small, and what new choices you can make so that money, work, and self-image align.