Why you sabotage smart financial choices (without even realising it)

You know what you should be doing: save, invest, plan wisely. And still… you sabotage yourself. You delay. You hesitate. You keep choosing safety. Sound familiar? It’s not because you can’t do it— it’s because your brain subconsciously prioritises one thing above all: safety.

“Your comfort zone feels safe, but it costs you growth. It’s not your knowledge that’s holding you back — it’s the story you tell yourself about what could go wrong.” misgaan.”

 Our brain is Your brain is wired to avoid risk. Especially when it comes to money — a topic deeply linked to your sense of safety, control and self-worth. So even when you want to invest, grow or treat yourself… your system hits the brakes. Often without you noticing. Your inner saboteur whispers thoughts like: 

  • “I need to get everything sorted first.” 
  • “I have to fix this on my own.” 
  • “It’s just not the right time.” moment.” 

These thoughts may sound reasonable — but they keep you small.

 Real-life example example

One of my clients — a successful entrepreneur — kept postponing her investment in coaching.
Not because of money, but because of an old belief: “I should be able to do this by myself.” Once she broke that pattern, she dared to invest. The result? Her business skyrocketed. And so did her energy.

Practical Practical tip – Observe, don’t judgeUncover your sabotaging money sentence

Write down one phrase you often hear yourself say when facing
a financial decision. Then ask yourself: 
Is this true? Oris this an old pattern keeping me small? Now rewrite the sentence into something that supports you. Stick it to your mirror or phone — somewhere you'll see it daily.

Recognise your own sabotaging money sentence? Then it's time to shift your behaviour from the inside out. Book a free intake call — we’ll uncover how (and why) you’re blocking yourself and explore what’s truly possible when you stop holding back.

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